As described in the ‘Vision’ blogpost, researchers from Roskilde University suggest, that the strategy for regional Zealand’s food sector, should focus on the specialized gastronomic experience sector. This strategy begins in the experience economy, where you cook less food yourself, order on the internet, buy finished meals and visit restaurants and cantinas. Initially this may stir some general thoughts concerning the quality of ready meals and restaurant foods, compared to what you may cook at home. There is however, according to this research, plenty of healthy and environmentally conscious foods currently being produced in animal friendly ways.