Not much knowledge exist about the importance of users for the innovation processes in tourism companies, about how much user-based innovation is used in practice in this area or about how this best can be practically done.
In a new study, this is explored on the basis of a case study in a Northern European safari park. The case study use GPS technology to track the visitors as a part of the foundation for user based innovation. The study then explores how this kind of data more generally can be used for practical tourism innovation. Read More