A NICE Conference

The NICE (New Innovative Customer Experiences) project presented its results at Bremen Theatre in Copenhagen on June 2nd, 2015. A big audience participated.

More than 450 representatives from tourism organisations, businesses, educational and research institutes participated in the conference which was held in a theatre in Copenhagen.

Feel the NICE atmosphere of the conference in the clip below:

The goal of the NICE project has been to create attention and interest in delivering first class service to tourists. A large number of companies, Centre for Experience and Tourism Research including members from the ISO research group, the Danish Hotel and Restaurant Association, Copenhagen Business Academy, Wonderful Copenhagen, the labour union 3F, and other actors have been part of the project. The project has aimed at developing a level of service which matches the danish culture and also welcomes other cultures – new ways of giving people a unique service-experience.


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